Bedazzler Tools & Studs

The Bedazzler is a home appliance which is used to fasten rhinestones, studs and patches to material, clothes and accesories. more...

History

The Bedazzler first appeared in the 1970s as a direct marketing product. It was developed by NSI Innovations in the United States. It is promoted through Television infomercials, most recently by Tana Goertz.

Description

The BeDazzler looks like a giant plastic stapler whose base contains a circular wheel called a Tiffany setting, instead of a square setting ordinarily seen on a desktop Swingline stapler. Using different plastic applicators, or "plungers," a user can insert studs or rhinestones of different sizes, slide the desired fabric between the arm and the base and press like stapling a piece of paper.

Criticism

Like any fashion item, the popularity of the device and its output has waxed and waned over time. Because of its low cost and the type of glitzy clothes and accessories that can be created using a bedazzler, it is often associated kitsch and retro fashion.

A commentator in Entertainment Weekly magazine described the Bedazzler as: 'The cheap-ass rhinestone-studding tool favored by art teachers and over-excitable soccer moms everywhere, the biggest piece of crap sold on late-night TV since the ThighMaster, the reason women own shirts with glittery kitty-cats on them'(Whitney Pastorek April 2005)

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